Who Owns Black Rifle Coffee Company?
Introduction
Black Rifle Coffee Company (BRCC) has become a household name in the coffee industry, particularly among outdoor enthusiasts and veterans. Founded in 2014 by Evan Hafer and Mat Best, BRCC has gained a reputation for its high-quality coffee and commitment to supporting veterans. But have you ever wondered who owns Black Rifle Coffee Company? In this article, we’ll delve into the history of the company and reveal the answer to this question.
A Brief History of Black Rifle Coffee Company
Black Rifle Coffee Company was founded by Evan Hafer, a former Green Beret and coffee aficionado, in 2014. Initially, the company started as an online-only coffee shop with a simple website and social media presence. Hafer’s vision was to provide high-quality coffee to coffee lovers who shared his values of freedom, patriotism, and hard work.
The company’s early success can be attributed to its niche marketing strategy, which focused on appealing to veterans, gun enthusiasts, and outdoor lovers. BRCC’s signature coffee blends, such as the "Liberal Hatorade" and "Ranger’s Fuel," quickly gained a loyal following among this audience.
Who Owns Black Rifle Coffee Company?
Black Rifle Coffee Company is owned by Eat the Balls, LLC, a company founded by Mat Best, a former Army Green Beret and entrepreneur. Best, who joined forces with Hafer to co-found BRCC, serves as the company’s CEO.
Eat the Balls, LLC
Eat the Balls, LLC is a private limited liability company (LLC) that was formed specifically to own and operate Black Rifle Coffee Company. As the parent company, Eat the Balls, LLC is responsible for all aspects of BRCC’s operations, including coffee sourcing, roasting, distribution, and marketing.
Here is a breakdown of Eat the Balls, LLC’s ownership structure:
| Entity | Ownership Percentage |
|---|---|
| Mat Best | 70% |
| Evan Hafer | 30% |
Why Did Eat the Balls, LLC Take Over BRCC?
In 2019, Eat the Balls, LLC acquired a majority stake in Black Rifle Coffee Company, allowing Best to assume the role of CEO and Hafer to remain on as Chief Coffee Officer (CCO). The takeover was seen as a strategic move to help BRCC expand its operations and explore new markets.
Recent Developments and Expansion Plans
Under Best’s leadership, BRCC has made significant strides in expanding its operations and product offerings. In 2020, the company opened its first brick-and-mortar cafe in Orlando, Florida, and has since expanded to multiple locations across the country.
BRCC has also expanded its product lineup to include a range of coffee-related accessories, merchandise, and even a private label clothing line.
What’s Next for Black Rifle Coffee Company?
As Black Rifle Coffee Company continues to grow, it’s likely that Eat the Balls, LLC will remain at the helm, steering the company towards new horizons. With its reputation for quality coffee and commitment to supporting veterans, BRCC is poised for continued success and expansion in the years to come.
Conclusion
Who owns Black Rifle Coffee Company? The answer is simple: Eat the Balls, LLC, a private limited liability company founded by Mat Best. But what does this mean for the future of BRCC? Only time will tell, but one thing is certain: with its innovative approach to coffee and unwavering commitment to veterans, Black Rifle Coffee Company is here to stay.
Here are some key takeaways from this article:
• Black Rifle Coffee Company was founded by Evan Hafer in 2014
• Eat the Balls, LLC is the parent company that owns and operates Black Rifle Coffee Company
• Mat Best, a former Army Green Beret and entrepreneur, is the majority owner of Eat the Balls, LLC
• Best serves as CEO of BRCC, while Hafer remains as Chief Coffee Officer (CCO)
• BRCC has expanded its operations and product offerings, including opening multiple cafes and introducing a range of new products.
