Who owns body armor drinks?

Who Owns BodyArmor Drinks?

BodyArmor, a popular sports drink brand, has been making waves in the beverage industry with its high-performance hydration drinks. But have you ever wondered who owns BodyArmor drinks? In this article, we’ll dive into the ownership structure of BodyArmor and explore the story behind its success.

BodyArmor’s Founders

BodyArmor was founded in 2011 by Bryant and Cindy Gumbel. The Gumbel siblings, who are siblings-in-law, had a vision to create a sports drink that was healthier and more effective than traditional sports drinks. They were frustrated with the sugar content and artificial ingredients found in many sports drinks and wanted to create a product that would cater to the needs of active individuals.

Early Investments and Partnerships

BodyArmor received its first significant investment from Mike Repole, the co-founder of Vitaminwater, in 2013. Repole, who had a strong background in the beverage industry, saw the potential in BodyArmor’s unique blend of coconut water, vitamins, and electrolytes. Koch Equity Development, the investment arm of Koch Industries, also invested in BodyArmor in 2017.

Investment from Coca-Cola

In 2018, Coca-Cola made a significant investment in BodyArmor, acquiring a minority stake in the company. This partnership marked a significant milestone for BodyArmor, as it gained access to Coca-Cola’s vast distribution network and resources. However, BodyArmor maintained its independence and continued to operate as a separate entity.

Current Ownership Structure

So, who owns BodyArmor drinks today? Here is a breakdown of the current ownership structure:

• Bryant Gumbel: Co-founder and Chairman of the Board
• Cindy Gumbel: Co-founder and Vice Chairman of the Board
• Mike Repole: Investor and Advisor
• Koch Equity Development: Investor
• Coca-Cola: Minority investor

Key Partnerships and Distribution

BodyArmor has established partnerships with various companies to expand its distribution and reach. Some of its key partnerships include:

• Coca-Cola: As mentioned earlier, Coca-Cola acquired a minority stake in BodyArmor and has helped the company expand its distribution network.
• Target: BodyArmor has a partnership with Target, which has helped the company expand its retail presence.
• Walmart: BodyArmor is available in over 2,500 Walmart stores across the United States.
• Costco: BodyArmor is available in select Costco warehouses.

Financial Performance

BodyArmor has seen significant growth in recent years, with sales reaching over $400 million in 2020. The company has also seen a significant increase in revenue, with a growth rate of 25% in 2020.

Conclusion

In conclusion, BodyArmor drinks are owned by a group of investors and partners, including the Gumbel siblings, Mike Repole, Koch Equity Development, and Coca-Cola. The company has seen significant growth and expansion in recent years, thanks to its unique product offerings and strategic partnerships. With its focus on healthy hydration and high-performance ingredients, BodyArmor is well-positioned to continue its growth and success in the competitive beverage industry.

Frequently Asked Questions

• Who founded BodyArmor? BodyArmor was founded by Bryant and Cindy Gumbel in 2011.
• Who owns BodyArmor? BodyArmor is owned by a group of investors and partners, including the Gumbel siblings, Mike Repole, Koch Equity Development, and Coca-Cola.
• What is the revenue of BodyArmor? BodyArmor’s revenue reached over $400 million in 2020.
• Where is BodyArmor available? BodyArmor is available in major retailers such as Target, Walmart, and Costco, as well as online.

Table: BodyArmor’s Ownership Structure

Note: The ownership percentages may not add up to 100% due to the presence of other investors not listed.