Does Black Rifle Coffee Support LGBTQ+?
Black Rifle Coffee Company, a popular coffee brand, has gained a significant following among the conservative crowd due to its association with the military and conservative values. However, in recent years, the brand has faced criticism for its perceived lack of support for the LGBTQ+ community. In this article, we’ll examine Black Rifle Coffee’s stance on LGBTQ+ issues and determine whether the brand genuinely supports the community.
Background on Black Rifle Coffee
Black Rifle Coffee Company was founded in 2014 by Evan Hafer, a former Green Beret, and his business partner, Jarred Taylor. The brand quickly gained popularity among veterans and conservative coffee enthusiasts due to its rugged, no-nonsense marketing approach and its association with the military. Black Rifle Coffee has become known for its bold flavors, military-themed packaging, and bold statements on social media.
LGBTQ+ Community Concerns
However, in recent years, Black Rifle Coffee has faced criticism from the LGBTQ+ community for its perceived lack of support. Some of the concerns include:
• Lack of diversity: Black Rifle Coffee’s marketing and branding have been criticized for being overwhelmingly straight and white. The brand’s social media accounts have been accused of being overwhelmingly male-dominated, with little representation of LGBTQ+ individuals.
• Anti-LGBTQ+ statements: In 2020, Black Rifle Coffee’s social media accounts shared a meme that many interpreted as homophobic. The meme, which featured a cartoon character making a crude joke about sexuality, was widely condemned by the LGBTQ+ community.
• Lack of LGBTQ+ representation: Despite having a large following and a strong online presence, Black Rifle Coffee has never featured an openly LGBTQ+ individual in its marketing or advertising campaigns.
Company Response
In response to the criticism, Black Rifle Coffee has issued statements attempting to clarify its stance on LGBTQ+ issues. Evan Hafer, the company’s CEO, has stated that Black Rifle Coffee is "not an anti-LGBTQ+ company" and that the brand "believes in equality and inclusivity for all." However, some critics have argued that the company’s actions do not align with its words.
LGBTQ+ Allies and Partnerships
Despite the criticism, Black Rifle Coffee has partnered with some LGBTQ+ organizations and individuals. For example, the brand has partnered with the Trevor Project, a non-profit organization that provides crisis intervention and suicide prevention services to LGBTQ+ youth. Additionally, Black Rifle Coffee has featured LGBTQ+ artists and designers on its social media accounts, showcasing their work and promoting their art.
Table: Black Rifle Coffee’s LGBTQ+ Partnerships and Initiatives
| Partnership | Description |
|---|---|
| The Trevor Project | Crisis intervention and suicide prevention services for LGBTQ+ youth |
| LGBTQ+ artists and designers | Featured on social media accounts, promoting their art and work |
Conclusion
While Black Rifle Coffee has faced criticism for its perceived lack of support for the LGBTQ+ community, the brand has taken some steps to demonstrate its commitment to inclusivity and equality. However, more needs to be done to address the concerns of the LGBTQ+ community.
Recommendations
For Black Rifle Coffee to better support the LGBTQ+ community, the brand should:
• Increase diversity: Feature more LGBTQ+ individuals in marketing and advertising campaigns.
• Be mindful of language: Avoid using language that may be perceived as offensive or discriminatory.
• Participate in LGBTQ+ events: Attend and participate in events that support the LGBTQ+ community.
By taking these steps, Black Rifle Coffee can demonstrate its commitment to inclusivity and equality, and build trust with the LGBTQ+ community. Until then, the brand’s perceived lack of support will continue to be a topic of concern.
Final Thoughts
Black Rifle Coffee is a brand that has become synonymous with rugged individualism and conservative values. However, as a business, it has a responsibility to uphold values of inclusivity and equality. By supporting the LGBTQ+ community, Black Rifle Coffee can demonstrate its commitment to being a truly inclusive brand.
