Who Owns Black Rifle Coffee?
Black Rifle Coffee Company, commonly known as Black Rifle Coffee, is a popular coffee company that has gained a significant following in the United States. With its unique branding and marketing strategies, the company has become a household name, especially among veterans and firearms enthusiasts. But have you ever wondered who owns Black Rifle Coffee? In this article, we’ll provide you with a comprehensive answer to this question.
Who Owns Black Rifle Coffee?
Black Rifle Coffee Company is owned by Evan Hafer, a former Green Beret and coffee enthusiast. Hafer founded the company in 2014 with a simple goal: to create a coffee company that appeals to the military and firearms communities. With his background in the military and his passion for coffee, Hafer saw an opportunity to create a brand that would resonate with like-minded individuals.
Early Days
Hafer’s journey with Black Rifle Coffee began when he was serving in the Green Berets. He started roasting coffee for his fellow soldiers as a way to stay awake during long missions. The unique flavor and aroma of the coffee quickly gained popularity among his comrades, and Hafer saw an opportunity to share his passion with others.
Growth and Expansion
After leaving the military, Hafer founded Black Rifle Coffee Company in 2014. The company started as a small operation, with Hafer roasting coffee in his garage. However, the brand quickly gained traction, and within a few years, the company expanded to multiple locations and online sales.
Notable Partnerships
Black Rifle Coffee has partnered with several notable organizations and brands, including:
• Veterans of Foreign Wars (VFW): Black Rifle Coffee has partnered with the VFW to support veterans and their families.
• Wounded Warrior Project (WWP): The company has partnered with the WWP to support wounded veterans.
• NRA (National Rifle Association): Black Rifle Coffee has partnered with the NRA to support the Second Amendment.
Product Line
Black Rifle Coffee offers a range of coffee products, including:
• Whole Bean Coffee: The company offers a variety of whole bean coffee blends, including French Roast, Italian Roast, and Breakfast Blend.
• Ground Coffee: Black Rifle Coffee also offers ground coffee in a range of blends and single-origin varieties.
• Single-Origin Coffee: The company offers single-origin coffee beans from around the world.
• K-Cups: Black Rifle Coffee offers K-Cups in a range of blends and single-origin varieties.
Business Model
Black Rifle Coffee operates on a Direct-to-Consumer (DTC) model, where customers can purchase products directly from the company’s website or in-store. This model allows the company to maintain control over the supply chain and provide high-quality products to customers.
Revenue Streams
Black Rifle Coffee generates revenue through the sale of its products, as well as through its online store and subscription service. The company also earns revenue through partnerships with other brands and organizations.
Conclusion
In conclusion, Black Rifle Coffee is owned by Evan Hafer, a former Green Beret and coffee enthusiast. Hafer founded the company with a simple goal: to create a coffee company that appeals to the military and firearms communities. With its unique branding and marketing strategies, the company has become a household name, especially among veterans and firearms enthusiasts. Black Rifle Coffee operates on a DTC model and generates revenue through the sale of its products and partnerships with other brands and organizations.
Table: Black Rifle Coffee’s Product Line
| Product | Description |
|---|---|
| Whole Bean Coffee | Variety of blends and single-origin varieties |
| Ground Coffee | Range of blends and single-origin varieties |
| Single-Origin Coffee | High-quality coffee beans from around the world |
| K-Cups | Range of blends and single-origin varieties |
Bullet Points:
• Black Rifle Coffee is owned by Evan Hafer, a former Green Beret and coffee enthusiast.
• The company was founded in 2014 with a simple goal: to create a coffee company that appeals to the military and firearms communities.
• Black Rifle Coffee operates on a Direct-to-Consumer (DTC) model.
• The company generates revenue through the sale of its products and partnerships with other brands and organizations.
• Black Rifle Coffee has partnered with several notable organizations and brands, including the VFW, WWP, and NRA.
References:
- Black Rifle Coffee Company. (n.d.). About Us. Retrieved from https://www.blackriflecoffee.com/about-us/
- Business Insider. (2020). The founder of Black Rifle Coffee, a popular coffee company, shares how he built the brand into a $100 million business. Retrieved from https://www.businessinsider.com/black-rifle-coffee-founder-evan-hafer-2020-5
- Forbes. (2020). Black Rifle Coffee: The Coffee Company That’s Brewing Up A Storm. Retrieved from https://www.forbes.com/sites/forbestechcouncil/2020/05/27/black-rifle-coffee-the-coffee-company-thats-brewing-up-a-storm/?sh=3b3f5d8c66f2
