Who Started Black Rifle Coffee?
Black Rifle Coffee Company (BRCC) is a popular coffee roaster and online retailer known for its high-quality specialty coffee beans and patriotic, conservative, and libertarian ideologies. But who started this successful coffee company?
Founding and Early Days
Black Rifle Coffee Company was founded in 2014 by Evan Hafer, a former US Army Green Beret. Hafer, a self-proclaimed "coffee snob," had a passion for coffee and a background in the military. After serving in the Army for 10 years, he decided to leave the military and pursue his dream of opening a coffee shop.
The Name and Branding
The name "Black Rifle Coffee" was inspired by Hafer’s love for firearms and the iconic M4A1 rifle, also known as the "Black Rifle." Hafer wanted to create a brand that reflected his personality and values, which he believed were closely tied to the military and the American way of life. The company’s logo, which features a stylized rifle and a cup of coffee, has become a symbol of the brand’s patriotism and commitment to freedom.
Growth and Success
In the early days, BRCC operated as a small, online-only coffee shop, selling a limited selection of coffee beans to customers across the United States. However, word of the company’s high-quality coffee and unique brand identity quickly spread, and BRCC began to experience rapid growth. By 2016, the company had expanded its product line to include a variety of coffee blends, single-origin beans, and even apparel and accessories.
Branding and Marketing
Black Rifle Coffee Company is known for its bold and irreverent marketing style, which often incorporates humor and satire. The company has gained a large following on social media, where it frequently posts humorous memes and videos that poke fun at liberal politics and cultural issues. This approach has helped BRCC to stand out in a crowded market and attract a loyal customer base.
Philanthropy and Community Involvement
In addition to its commitment to quality and patriotism, BRCC is also dedicated to giving back to the community. The company has partnered with several veterans’ organizations, including the Special Forces Charitable Trust, and has donated millions of dollars to support these groups. BRCC has also hosted several charity events and fundraisers, including a annual "Coffee Con" event that raises money for various military and law enforcement organizations.
The Future of BRCC
Today, Black Rifle Coffee Company is one of the largest and most successful specialty coffee roasters in the United States. With over 100 employees and multiple locations across the country, the company continues to expand its product line and retail presence. Despite its success, BRCC remains committed to its core values of quality, patriotism, and community involvement.
Who Started Black Rifle Coffee?
In conclusion, Evan Hafer, a former US Army Green Beret, founded Black Rifle Coffee Company in 2014. With his passion for coffee and commitment to his values, Hafer built a successful brand that has become synonymous with high-quality coffee and patriotic pride. Whether you’re a coffee connoisseur or simply a fan of the company’s unique brand identity, Black Rifle Coffee Company is a must-visit destination for anyone looking for a great cup of coffee and a dose of American values.
Key Statistics
- Founded: 2014
- Founder: Evan Hafer
- Number of employees: over 100
- Number of locations: multiple across the United States
- Annual revenue: over $100 million
- Donation to veterans’ organizations: millions of dollars
Product Line
- Specialty coffee beans
- Coffee blends
- Single-origin beans
- Apparel and accessories
Marketing and Branding
- Bold and irreverent marketing style
- Humor and satire
- Strong social media presence
- Partnerships with veterans’ organizations
Philanthropy and Community Involvement
- Partners with veterans’ organizations
- Hosts charity events and fundraisers
- Annual "Coffee Con" event raises money for military and law enforcement organizations
