Does Ryan Reynolds Still Own Aviation?
Ryan Reynolds, the Hollywood superstar, has been making waves in the entertainment industry for years. However, did you know that he has also ventured into the world of business? Specifically, he co-founded Aviation American Gin, a craft gin distillery, in 2018. But the question remains: does Ryan Reynolds still own Aviation American Gin?
The Beginning of Aviation American Gin
In 2018, Ryan Reynolds and his company, Maximum Effort, partnered with Seth Corbin and David Kaplan, the founders of Aviation American Gin, to acquire the brand. At the time, Reynolds was looking to expand his business ventures beyond his production company, and the world of spirits seemed like an exciting new frontier.
The Acquisition
The acquisition was a significant move for both parties. Aviation American Gin, which was founded in 2006, had already established a loyal following and a reputation for producing high-quality, small-batch gins. Reynolds, on the other hand, brought his marketing and branding expertise to the table, which helped to take the brand to the next level.
Ryan Reynolds’ Involvement
As part of the acquisition, Reynolds became the majority owner of Aviation American Gin. He was heavily involved in the brand’s creative direction, using his marketing savvy to help rebrand the company and expand its reach. Under his guidance, the brand launched several new products, including a line of canned cocktails and a range of gin-based spirits.
Recent Developments
In 2020, Reynolds sold Aviation American Gin to Diageo, a global spirits company, for a reported $610 million. While this may seem like a significant departure from his previous ownership, Reynolds remains a key figure in the brand’s creative direction.
What Does This Mean for Aviation American Gin?
So, what does this mean for Aviation American Gin? In short, it means that the brand has gained access to Diageo’s vast resources and distribution network, allowing it to expand its reach and offerings. Reynolds, meanwhile, has maintained his creative input and remains a key ambassador for the brand.
The Future of Aviation American Gin
Looking to the future, Aviation American Gin is poised to continue its growth and expansion. With Diageo’s backing, the brand is expected to launch new products and enter new markets. Reynolds, meanwhile, will continue to play a key role in shaping the brand’s creative direction and marketing strategy.
Key Points
Here are some key points to summarize the situation:
- Ryan Reynolds co-founded Aviation American Gin in 2018 with Seth Corbin and David Kaplan.
- He became the majority owner of the brand and was heavily involved in its creative direction.
- In 2020, Reynolds sold Aviation American Gin to Diageo for $610 million.
- Reynolds remains a key figure in the brand’s creative direction and is expected to continue playing a role in shaping the brand’s future.
Conclusion
In conclusion, while Ryan Reynolds is no longer the sole owner of Aviation American Gin, he remains a key figure in the brand’s creative direction and marketing strategy. With Diageo’s backing, the brand is poised to continue its growth and expansion, and Reynolds will undoubtedly continue to play a key role in shaping its future.
Table: Key Dates in Aviation American Gin’s History
| Date | Event |
|---|---|
| 2006 | Aviation American Gin founded |
| 2018 | Ryan Reynolds acquires Aviation American Gin |
| 2020 | Reynolds sells Aviation American Gin to Diageo |
Bullets: Ryan Reynolds’ Involvement in Aviation American Gin
• Co-founder of Aviation American Gin
• Majority owner of the brand
• Heavily involved in creative direction
• Helped rebrand the company and expand its reach
• Launched new products, including canned cocktails and gin-based spirits
Bullets: Diageo’s Involvement in Aviation American Gin
• Acquired Aviation American Gin from Ryan Reynolds in 2020
• Provides vast resources and distribution network
• Expected to launch new products and enter new markets
