Is Grunt Style Still Veteran Owned?
Grunt Style is a popular brand known for its tactical and outdoor apparel. Founded by a veteran of the US Army, the company started its journey with the mission of providing high-quality gear and clothing to veterans and like-minded individuals. However, over the years, questions have been raised about whether Grunt Style is still veteran-owned and operated.
A Quick History
Grunt Style was founded in 2014 by a US Army veteran, Michael Kelly, who drew inspiration from his military background to create the brand. The company quickly gained popularity among veterans, first responders, and outdoor enthusiasts, thanks to its high-quality products and bold branding.
The Evolution of Ownership
In 2020, Grunt Style’s ownership structure changed when Kelly sold a majority stake in the company to Foray Brands, a subsidiary of the larger private equity firm, Husky Partners. Foray Brands reportedly invested $100 million to help Grunt Style expand its operations, increase marketing efforts, and explore new product lines.
Current Ownership Structure
While Foray Brands has a significant stake in Grunt Style, the company still operates under the umbrella of veteran-owned and operated management. Michael Kelly serves as the brand’s Chief Creative Officer, where he oversees design, branding, and creative direction.
Veteran-Owned Departments
Grunt Style’s management team has 14 veteran-owned and operated departments, each focused on specific aspects of the business, such as product design, marketing, sales, and logistics. These veteran-owned departments enable the brand to maintain its core mission and values.
Donations and Giving Back
Grunt Style has committed to giving back to the veteran community through various charitable initiatives and partnerships. In 2020, the company partnered with Tillman Foundation, donating $25,000 to support their mission of connecting wounded warriors with their favorite sports. Additionally, Grunt Style has donated tens of thousands of dollars to other veteran organizations and charities.
Current Products and Sales
Despite the change in ownership structure, Grunt Style’s product line and sales channels remain largely unaffected. The brand continues to offer high-quality outdoor apparel, tactical gear, and accessories, with an online storefront and a strong network of authorized retailers. Sales revenue has reportedly grown significantly under Foray Brands’ guidance.
Is Grunt Style Still Veteran-Owned?
In conclusion, despite the change in ownership structure, Grunt Style still maintains a significant presence of veteran-owned and operated management. 14 veteran-owned departments play a critical role in guiding the company’s direction and ensuring the brand stays true to its core mission and values. While Foray Brands and Husky Partners have injected significant capital into the business, Grunt Style has not lost sight of its roots and remains committed to giving back to the veteran community.
Table: Grunt Style’s Product Line
| Category | Description | Availability |
|---|---|---|
| Tactical Gear | Ball caps, hat, patches, and embroidery | Online & Retail Stores |
| Outdoor Apparel | Jackets, pants, hoodies, and t-shirts | Online & Retail Stores |
| Accessories | Bag, backpack, hydration system, and sunglasses | Online & Retail Stores |
| Specialty Items | Keychain, patches, and customized gear | Online |
Key Takeaways
- Grunt Style is not entirely veteran-owned, with Foray Brands holding a majority stake.
- Despite this, veteran-owned management continues to play a significant role in the company.
- Grunt Style remains committed to giving back to the veteran community through charitable initiatives and partnerships.
- Product line and sales channels remain largely unaffected.
- Company’s mission and values still align with its veteran-oriented roots.
While the company’s ownership structure has undergone changes, Grunt Style continues to be a force to be reckoned with in the outdoor apparel and tactical gear industry. Its commitment to giving back to the veteran community, high-quality products, and bold branding have earned the brand a loyal following among veterans, first responders, and outdoor enthusiasts alike.
