Where is Black Rifle Coffee from?
Black Rifle Coffee Company (BRCC) is a popular American coffee company that has gained a significant following among military veterans, outdoor enthusiasts, and coffee lovers alike. But where is Black Rifle Coffee from?
Origin Story
Black Rifle Coffee was founded in 2014 by Evan Hafer, a former Green Beret and Army Ranger, and his wife, Jarita. The couple started the company in their garage in Spruce Pine, North Carolina, with a single roaster and a handful of customers. Initially, BRCC focused on creating high-quality, small-batch coffee blends that were specifically designed to appeal to the military and outdoor communities.
Roasting Process
BRCC is known for its unique roasting process, which involves using a proprietary blend of coffee beans from around the world. The company uses a medium-dark roast, which results in a rich, bold flavor with notes of caramel and chocolate. One of the key factors that sets BRCC apart is its use of a single-origin, 100% Arabica bean blend, which is rare in the coffee industry.
Here is a breakdown of BRCC’s roasting process:
| Step 1: | Light Roast | Step 2: | Medium Roast | Step 3: | Dark Roast |
|---|---|---|---|---|---|
| Temperature | 350°F | Temperature | 400°F | Temperature | 425°F |
| Time | 15-20 minutes | Time | 20-25 minutes | Time | 25-30 minutes |
| Flavor Profile | Light, acidic | Flavor Profile | Balanced, smooth | Flavor Profile | Rich, bold |
Company Culture
Black Rifle Coffee Company is built on a strong culture of community, camaraderie, and giving back. The company is proud of its military heritage and supports various veteran-related initiatives and charities. One of the ways BRCC gives back is through its "Kahoots" program, which allows customers to round up their orders to the nearest dollar, with the extra change going towards supporting veterans.
Popularity and Growth
Since its humble beginnings in Spruce Pine, North Carolina, Black Rifle Coffee has grown exponentially in popularity. Today, BRCC has a global presence, with customers in over 100 countries. The company has also expanded its product line to include apparel, gear, and even a coffee subscription service.
Here are some key statistics that highlight BRCC’s growth and popularity:
- Revenue Growth: 300% in 2020 alone
- Customer Base: Over 1 million active customers
- Products: Over 100 products, including coffee, apparel, and gear
- Subscriptions: Over 50,000 subscribers to its coffee subscription service
Conclusion
So, where is Black Rifle Coffee from? The answer is Spruce Pine, North Carolina, where the company was founded in a garage by Evan Hafer and his wife, Jarita. From its humble beginnings to its current status as a global coffee brand, Black Rifle Coffee has built a reputation for its high-quality coffee, unique roasting process, and strong culture of community and giving back. Whether you’re a coffee lover, a military veteran, or an outdoor enthusiast, Black Rifle Coffee is a brand that is definitely worth checking out.
Frequently Asked Questions
- Q: Is Black Rifle Coffee only for military veterans?
- A: No, Black Rifle Coffee is for anyone who loves coffee and appreciates the values of community and giving back.
- Q: Is Black Rifle Coffee expensive?
- A: Compared to other specialty coffee brands, Black Rifle Coffee is generally priced competitively, with most blends ranging from $10 to $15 per pound.
- Q: Can I customize my coffee order?
- A: Yes, Black Rifle Coffee offers customizable blends and flavors, as well as a "Create Your Own" option on its website.
In Conclusion
Black Rifle Coffee is a unique and delicious coffee brand that has gained a loyal following among coffee lovers and military veterans alike. With its high-quality beans, unique roasting process, and strong culture of community and giving back, BRCC is a brand that is definitely worth checking out. Whether you’re a coffee connoisseur or just looking for a new coffee to try, Black Rifle Coffee is a great choice.
